Top 5 Social Apps Performance in Kenya, Q4 2021

In Q4 2021, the top 5 social apps in Kenya demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each app's metrics based on data from Sensor Tower.

TikTok showed a dynamic pattern in weekly revenue, peaking at approximately $13.2K in the week of December 20. Weekly downloads fluctuated, reaching a high of 536.8K in early October before declining to around 161.2K by the end of December. Active users remained strong, starting at 2.2M in late September and peaking at 2.5M in mid-December.

Tagged - Meet, Chat & Dating experienced a steady increase in weekly revenue, peaking at $1.3K in early November. Weekly downloads varied, with a notable rise to 11.8K in mid-November. Active users showed a slight increase over the quarter, reaching 38.6K in late November.

Likee - Short Video Community saw consistent weekly revenue trends, maintaining around $500 for most of the quarter. Downloads peaked at 27.9K in mid-December, while active users showed a steady increase, reaching 418.3K in mid-December.

LivU - Live Video Chat had modest weekly revenue, peaking at $620 in mid-October. Downloads remained low throughout the quarter, with a slight peak of 136 in early December. Active users hovered around 1.5K, with minor fluctuations.

Tango - Live Stream, Video Chat experienced a steady increase in weekly revenue, peaking at $649 in mid-December. Downloads saw a significant rise to 2K in early November. Active users increased substantially, reaching 10.7K in late November.

For more detailed insights and data, visit Sensor Tower.